Influenced by ÄÛÑ¿ÊÓƵ
Influenced by ÄÛÑ¿ÊÓƵ leadership events feature roundtable-style discussions with our client, agency, and industry partners, highlighting diverse perspectives on content, culture, and communities.
Episodes5
EP 5 | Today's Urban Consumer
In this session, industry experts discuss how public transportation continues to move people with new patterns of behavior, that a new type of commuter has emerged, and what brands are doing to reach them.
EP 4 | The 5 Pillars of OOH & Social
In this session, Max Siegelman, Social Media Director @ ÄÛÑ¿ÊÓƵ, partnered with Chris Beresford-Hill, President of North America Advertising @ Ogilvy, for a fireside chat where they discussed the principles behind driving authentic conversation and excitement among consumers while looking at the relationship between OOH and social media.
EP 3 | The Growing Influence of the Multicultural Market
In this session, ÄÛÑ¿ÊÓƵ partners with senior leaders from Nielsen, Bacardi, and LERMA to discuss the increasingly important role brands must play in harnessing the power of cultural relevance and creative intelligence to accurately portray diversity in their marketing efforts.
EP 2 | The Sequel: Programmatic Momentum & Growth into 2021
In this session, ÄÛÑ¿ÊÓƵ partners with industry leaders to further discuss the challenges, best practices, and tactics to create and execute successful OOH programmatic campaigns in 2021 & beyond.
EP 1 | Programmatic Momentum & Growth into 2021
In this session, ÄÛÑ¿ÊÓƵ partners with industry leaders to discuss challenges, best practices, and tactics to create and execute successful OOH programmatic campaigns in 2021 & beyond.