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smartSCOUT™

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ÄÛÑ¿ÊÓÆµâ€™s proprietary data platform discovers and measures target audiences in the physical world by leveraging aggregated, anonymized sources of location data to attribute estimated impression counts, dwell time, and audience segmentation for ÄÛÑ¿ÊÓÆµ inventory.


Using the power of ²õ³¾²¹°ù³Ù³§°ä°¿±«°Õâ„¢, national and local brands alike can efficiently plan and spend campaign budgets to target key audiences and align with traffic trends in desired market(s).

90K+

Assets Listed
Source
²õ³¾²¹°ù³Ù³§°ä°¿±«°Õâ„¢, 2023

50+

ÄÛÑ¿ÊÓÆµ Measured
Source
²õ³¾²¹°ù³Ù³§°ä°¿±«°Õâ„¢, 2023

13K+

Audience Characteristics Available
Source
ACXIOM, CLARITAS, 2023
smartSCOUT audiences

IDENTIFY AUDIENCES

Leverage our database containing thousands of audience segments from top data providers, pinpointed against ÄÛÑ¿ÊÓÆµâ€™s premium collection of OOH assets.