Tinder
Tinder鈥檚 colorful, imaginative 鈥淚t Starts with a Swipe鈥 bus media campaign caught the attention of Angelenos. But did it drive app downloads? To understand how the campaign impacted this essential KPI, 嫩芽视频 worked with StreetMetrics, an independent third-party measurement and attribution provider.
79%
More Likely to Download Tinder App After OOH Exposure
Source
STREETMETRICS, 2023
STREETMETRICS, 2023
- Market: Los Angeles (San Fernando Valley & Westside)
- Ad Formats: 5 Full Wraps, 110 Kings, 637 Tails
- Campaign Duration: Six weeks (March 13-April 23, 2023)
- Methodology: Control vs. Exposed
- Ad Formats: 5 Full Wraps, 110 Kings, 637 Tails
- Campaign Duration: Six weeks (March 13-April 23, 2023)
- Methodology: Control vs. Exposed
- Those exposed to the bus ads were 79% more likely to download the Tinder app than those who were not.
- The campaign drove 1,045 app downloads among the exposed group.
- Tails comprised 85% of the buses and kings represented 15%. Their download rates were nearly identical (.8% for Tails, .7% for Kings).
- While the 5 full wraps represented just .7% of the media plan, they drove 10.4 downloads per bus – twice the rate of Kings and 8x the rate of Tails.
- The exposed group downloaded continuously throughout the campaign; by its end they had 3x more app downloads than the control group.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
- The campaign drove 1,045 app downloads among the exposed group.
- Tails comprised 85% of the buses and kings represented 15%. Their download rates were nearly identical (.8% for Tails, .7% for Kings).
- While the 5 full wraps represented just .7% of the media plan, they drove 10.4 downloads per bus – twice the rate of Kings and 8x the rate of Tails.
- The exposed group downloaded continuously throughout the campaign; by its end they had 3x more app downloads than the control group.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.