Couture by
±á²¹²Ô²Ô²â’s
±á²¹²Ô²Ô²â’s is a long-time locally owned retailer located in Rochester, MN. The ±á²¹²Ô²Ô²â’s brand has multiple storefronts including Couture by ±á²¹²Ô²Ô²â’s which is a women’s retail store that provides high-end designer products and is located in the Kahler Grand Hotel subway system. The Rochester subway/skyway system is a tri-level interconnected pedestrian walkway system that serves daily commuters and visitors traveling to downtown businesses and the world-renowned Mayo Clinic.
50%
Increase in spring and Fall Product Sales
Source
GEOPATH, 2023 RELEASE, CLIENT REPORTED SALES INCREASE
GEOPATH, 2023 RELEASE, CLIENT REPORTED SALES INCREASE
15K
Estimated 4-Week Impressions
Source
GEOPATH, 2023 RELEASE, CLIENT REPORTED SALES INCREASE
GEOPATH, 2023 RELEASE, CLIENT REPORTED SALES INCREASE
A Targeted Approach
Campaign Success
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
Couture by ±á²¹²Ô²Ô²â’s sought to promote their Longchamp baggage and purse inventory while reaching affluent consumers in the Rochester subway/skyway system. Using one static backlit ad panel located near the Galleria Mall in downtown Rochester, this client used stand-out creative with directional copy leading skyway shoppers to their store located in the Kahler Grand Hotel subway underground.
Campaign Success
During the 2023 fiscal year, Couture by ±á²¹²Ô²Ô²â’s promoted their Longchamp bags in the skyway. As a result, they experienced a 30% increase in sales of spring products and a 20% increase in sales of fall products when compared to the previous year. The client also reported an increase in customers who mentioned seeing the advertisement or inquired at other ±á²¹²Ô²Ô²â’s locations about the Couture store.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.