Celebrity Cruises - OOH Advertising Case Studies

Celebrity
Cruises

When Celebrity Cruises wanted to evaluate the impact of its multi-operator out of home campaign in its hometown of Miami, the brand turned to ��ѿ��Ƶ. With the help of our independent, third-party measurement partner Reveal Mobile, we evaluated the impact the campaign made on visitation to the brand’s website and to two specific, key pages within it: the Homepage and the Cruise Itinerary page.

+32.4%

Website Visitation Lift

40.8%

More Likely to Visit Website

35.6%

More Likely to Visit Cruise Itinerary Page

Market: Miami

Media Used: Digital Bulletins, Wallscapes, Digital Kiosks*

Campaign Duration: Eight weeks (April 29-June 30, 2024), staggered start/end dates

Methodology: Control vs. Exposed

Across the board, those exposed to the ads saw increased website visitation over the course of the campaign while visitation declined among those not exposed.
Overall website visitation grew 32.4% among those exposed, who were 40.8% more likely to visit the website than those not exposed.
Homepage visitation increased 37.1% among those exposed, who were 42.3% more likely to visit the homepage than the control group.
Cruise Itinerary page visitation lifted 30% among those exposed, who were 35.6% more likely to visit the page than non-exposed.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

��ѿ��Ƶ