ÄÛÑ¿ÊÓƵ

BART’s wide variety of different train and station media formats allows advertisers to stay top-of-mind throughout their commuting journey to and from work. The prolonged exposure from commuting multiple times a week allows for the messaging to be driven home and creating familiarity with your brand. From high impact station dominations and digital livescapes to high frequency interior car cards and 2-sheets, there are many different options and price points to reach commuters at several different touch points in their commute.

The Bay Area has a wide variety of events each year that creates surges in BART’s ridership. From sports games such as Warriors (NBA), Valkyries (WNBA), 49ers (NFL) and Giants (MLB) to conventions such as Dreamforce, RSA, and TechCrunch and to even major cultural events such as Pride, Bay to Breakers, and Outside Lands, there are many event opportunities to reach the San Francsico Bay Area market’s audiences. Please reach out for our event and convention calendars, to see the wide variety of opportunities available and the extensive ÄÛÑ¿ÊÓƵ inventory to reach those individuals. With 2026 bringing the FIFA World Cup and Super Bowl LX to the Bay Area, there has never been a better time to reach out!

With both Oakland and San Francisco International Airports having stations within the BART network, ridership often experiences lifts during the holidays or peak travel periods. Over 62 million travelers flew through OAK and SFO airports in 2024 and an average of 251K+ travelers utilize either of those BART stations each month. BART’s monthly circulation is tracked and monitored internally by our team so reach out to see when the best flight dates for your future BART campaign would be!

The right budget for a BART advertising campaign really depends on a few key factors: your target audience, campaign duration, and desired reach. Once we understand your goals, we can recommend the best mix of BART media formats that align with both your objectives and spend range. We’re happy to work within a range and help you maximize impact, whether you're testing BART for the first time or building a larger campaign.

There are several cost-effective BART media opportunities for small businesses. To drive foot traffic to a local store location, we recommend targeting stations near by the store with 2-sheet posters, which are very effective and can be scaled. In addition, small businesses can also look to utilize interior car cards, which can include QR codes to drive audiences straight to an advertiser’s landing page or website. Explore our BART extensive inventory and find the best media format for your brand experience!