Airport Billboards | OOH Airport Advertising Solutions

Airport Billboard Advertising

out of home billboard advertising at airport highway

As travel surges, forward-thinking brands are tapping into the resurgence of advertising in and around airports. Whether it's for those about to embark on a journey or those just returning, our array of airport billboard options in both static and digital formats offers a strategic consumer touchpoint.

Airport ads reach a captive audience of travelers, who often have disposable income higher than the average consumer. Particularly, those frequent flyers traveling four or more times annually embody a highly affluent and desirable demographic for marketers.

With prime placement in high-traffic areas, our airport billboard advertising solutions are designed to capture the attention of passengers, ensuring that your brand's message is one of the last impressions they receive before taking off or after landing. Contact our OOH experts today to learn more about our airport media options and locations to elevate your advertising presence.

43%

HHI Over $100k - Over four in ten frequent flyers earn $100k+, compared to 15% of the general public.

4 in 5

Notice Airport Ads - 80% of frequent flyers notice airport advertising.

78%

Expect More Business Travel - Nearly four in five travel managers expects more business travel in 2023.

Highlights & Results

Brands fly high with airport advertising.

out of home airport place based advertising

What types of businesses can benefit most from airport billboard advertising?

Airport advertising offers particular opportunities to B2B advertisers due to the prevalence of business travel. Airport advertising is also great for suggesting things to do, places to go, or dishes to eat for tourists arriving at the airport. And of course, frequent flyers love earning miles, so banks frequently advertise travel-partner credit cards here as well.

How can I design my airport billboard to be eye-catching and effective?

To be eye-catching and effective, airport billboards should be simple and clean in design, distinctive in color, with a short message (typically seven words or less) and only one contact method or call to action. Also, including a QR code can encourage deeper engagement on the spot.

How long should an airport billboard advertising campaign run for maximum effectiveness?

The typical length of an airport advertising campaign is four weeks. However, there is a significant body of research demonstrating that longer campaigns are more effective, both now and in the future, as brand campaigns can accumulate equity over time, driving stronger brand effects and business results.

What factors influence the cost of airport billboard advertising?

Some of the factors at play when determining the cost of an airport advertising campaign include the format of the ad, the specific location of the media within the airport, the length of time the campaign will run, and the total size of the media buy. Larger campaigns can often enjoy an economy of scale.

How can I measure the effectiveness of my airport billboard advertising campaign?

��ѿ��Ƶ maintains a stable of independent, third-party measurement providers with a variety of capabilities, including MFour, Reveal Mobile, GroundTruth, and StreetMetrics. Some of the things we can measure are brand lift, sales lilft, website visitation, and app download.