Digital Transit Ads
The daily commute represents an opportunity for brands to develop a relationship with consumers, and digital transit media is a key part of that relationship. Whether on train platforms or inside the cars themselves, they take advantage of transit riders’ lengthy dwell times and commuting patterns.
Digital transit media options include liveboards on platforms, either as single units or triptychs, as well as in-car livecards. For the ultimate in immersive transit advertising, our new LiveCard MAX format includes eye-level and overhead exposure in select subway cars.
Digital transit media options include liveboards on platforms, either as single units or triptychs, as well as in-car livecards. For the ultimate in immersive transit advertising, our new LiveCard MAX format includes eye-level and overhead exposure in select subway cars.
68%
Notice Transit Ads - Nearly 7 in 10 noticed digital ads in train station concourses or corridors.
Source
NIELSEN, 2020
NIELSEN, 2020
48%
Immediately Visited - Nearly half of those who noticed have immediately visited a retail location after seeing its rail concourse ad.
Source
NIELSEN, 2020
NIELSEN, 2020
82%
Made the Purchase - Of those who visited a retail location, 4 in 5 made a purchase.
Source
NEILSEN, 2020
NEILSEN, 2020
Highlights & Results
Digital transit advertising makes you a part of consumers’ day.
discover the
perfect spots
For your ad
What are the benefits of digital transit advertising compared to traditional static transit ads?
How can dynamic content be used effectively in digital transit campaigns?
How can businesses select the best transit locations for their digital OOH campaign?
What are the advantages of programmatic buying for digital transit OOH campaigns?
How can businesses measure the effectiveness of a digital transit ad campaign?
Digital transit advertising's advantages over traditional static ads include quicker speed to market, no cost of producing physical materials, more flexibility in when and where ads are delivered, and access to a full range of interactive capabilities including dimensional creative (aka 3D billboards), real-time, data-triggered content, user-controlled content, and even augmented reality.
How can dynamic content be used effectively in digital transit campaigns?
Dynamic content can be used effectively in digital transit campaigns to create contextual relevance. Aligning the content of a campaign's creative with the environment in which it's consumed makes the ads more memorable and more trusted.
How can businesses select the best transit locations for their digital OOH campaign?
We can help your business select the best transit locations for your digital out of home campaign! Just tell us who your audience is and we'll identify the times and places where your ad is most likely to reach them.
What are the advantages of programmatic buying for digital transit OOH campaigns?
Programmatic buying for a digital transit out of home campaign offers advantages that include alignment with other digital channels, access to dynamic digital creative capabilities, and the ability to ensure that every impression counts more by delivering them in the locations your customers are most likely to be, the times they're most likely to be there.
How can businesses measure the effectiveness of a digital transit ad campaign?
The measurement and attribution capabilities for digital transit campaigns have never been stronger. We work with a collection of best-in-class independent, third-party providers like StreetMetrics, Reveal Mobile, and MFour to measure KPIs that include brand lift, sales lift, and footfall (IRL visitation).
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