NYC
LIVEBOARDS
Capture the attention of millions of subway and commuter rail riders as they go through their daily commutes with ÄÛÑ¿ÊÓƵ's MTA Liveboard network in NYC. Offering unparalleled coverage city-wide, Liveboards deliver brand messages at eye-level, utilizing video or digital static ads to captivate commuters. These assets offer a unique way to engage passersby, providing a convenient canvas to include QR codes driving to any branded destination or trigger creatives based on weather, temperature, time of day, or location.
to learn more on how to reach this engaged audience through programmatic platforms – talk with our team on how you make your next buy more impactful. No sales talk, just free, thoughtful strategy.
to learn more on how to reach this engaged audience through programmatic platforms – talk with our team on how you make your next buy more impactful. No sales talk, just free, thoughtful strategy.
3800+
Liveboards - Advertisers can access 3800+ Liveboards inside subway stations and on commuter rail platforms.
Source
ÄÛÑ¿ÊÓƵ MEDIA, 2024
ÄÛÑ¿ÊÓƵ MEDIA, 2024
400+
Stations - Liveboards are accessible programmatically at over 400+ subway stations and commuter rail platforms.
Source
ÄÛÑ¿ÊÓƵ MEDIA, 2024
ÄÛÑ¿ÊÓƵ MEDIA, 2024
5
Boroughs - Liveboards have coverage across all 5 boroughs and in key parts of Long Island and Metro-North Railroad Systems.
Source
ÄÛÑ¿ÊÓƵ MEDIA, 2024
ÄÛÑ¿ÊÓƵ MEDIA, 2024
Where are digital liveboards typically placed for maximum visibility?
Why are digital liveboards effective for time-sensitive campaigns?
Can digital liveboards support real-time updates, such as countdowns or weather-based messaging?
How can advertisers choose the best locations for digital liveboard placements?
What metrics are used to evaluate the success of a digital liveboard campaign?
Digital Liveboards are typically found on the platforms and mezzanines of subway stations and commuter rail hubs. These locations deliver long dwell times as commuters wait for their trains to and from work and high frequency as they return along the same path every day.
Why are digital liveboards effective for time-sensitive campaigns?
Digital Liveboards are effective for time-sensitive campaigns because getting a campaign live can happen at digital speed - there's no time for production of physical materials. Not only that, Digital Liveboard campaigns can incorporate live data, either directly into the campaign data, or as real-time triggers that correspond to different variations of the creative.
Can digital liveboards support real-time updates, such as countdowns or weather-based messaging?
Yes, Digital Liveboards can support real-time updates such as countdowns or weather-based messaging! Digital out of home formats offer cutting-edge capabilities to deliver dynamic creative, either incorporated directly into the creative itself, or used as a real-time trigger to determine which variant of the creative to display.
How can advertisers choose the best locations for digital liveboard placements?
We can help advertisers choose the best locations for Digital Liveboard placements through the use of smartSCOUT, our proprietary targeting solution, which can pinpoint exactly which Liveboard locations are most likely to reach your desired audience - and when. This makes every impression matter more!
What metrics are used to evaluate the success of a digital liveboard campaign?
Some of the metrics advertisers can use to evaluate the success of a Digital Liveboard campaign include brand lift, sales lift, app downloads, and footfall. We work with leading measurement and attribution providers such as MFour, StreetMetrics, and GroundTruth to deliver insights for our clients.
